The Body Shop's UK Overhaul: Stores Close and Strategy Shifts
Key Concepts:
- Strategic Store Closures: The Body Shop plans to close up to half of its 198 UK stores, starting with immediate actions, as part of a broader restructuring strategy.
- Focus on Digital and Wholesale: Amidst physical store reductions, The Body Shop aims to rejuvenate its brand by emphasising online sales channels and wholesale strategies.
- Job Impact and Restructuring: The restructuring will lead to significant job losses, including a 40% reduction in head office staff, aligning with a leaner, more financially viable business model.
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